Generator Works

Brand IdentityGraphics + LogosWeb Design
Complete design services for Northeast Wisconsin’s premier Generac Authorized installer and dealer.
Generator Works was a rebrand for a business formerly known as MSE Automation. We were tasked with rebranding the business, including a new logo with roots based in the identity of the former MSE.

Previous logo/branding

Needing to share the most basic of information, we created a fully responsive, simple one-page website for Generator Works. Sharing who they are, what they do, and who they serve, we incorporated custom graphics to make this website stand out among the competition in Northeast Wisconsin and beyond.

Generator Works approached us with the need for print ads and mailers with a fast turnaround. By editing the ads to their essential messages, we were able to communicate clean, crisp, clear messages sharing what the business does, why it matters, and how to get in touch.

When the technicians at Generator Works visit the home of a new client, it’s helpful to mark out the location and size of the proposed generator with marking flags to help the homeowner visualize it. With a keen attention to detail, Generator Works asked us to design custom branded marking flags for this purpose. The result? Professional flags that reinforce brand recognition and double as marketing for passersby in the neighborhood.

We were happy to design weather-resistant 2″ x 4″ stickers for Generator Works to apply to the equipment that they installed/serviced. The stickers give owners a quick reference for who to call should they need service or maintenance of their equipment, and reinforce the Generator Works brand.

The technicians at Generator Works spend a lot of time on the road travelling from jobsite to jobsite. This travel time doubles as free advertising, so we worked with them to design clear, easily identifiable van graphics that could be picked up even at 65 mph.

With their new brand, logo, and identity, Generator Works needed updated business cards, and we were happy to deliver. The cards share only the most relevant information, while also highlighting Generator Works‘ affiliation with Generac, and their good standing in the Better Business Bureau®.


Generator Works


Brand Identity, Signage + Graphics, Web Design


Denmark, Wisconsin


Ongoing, 2013-Present