The San Diego Green Building Council approached us looking for a logo for their up-and-coming inaugural Sustainable Building Week, following in the footsteps of Portland’s festival of the same name, launched in 2018.
The client wanted a logo that both reflected not just the City of San Diego, but also the entirety of San Diego County, while being complimentary to their existing branding. We were more than happy to deliver!
We developed a unique color scheme reflective of Southern California’s unique flair. Incorporated in the logo, the color scheme is intended to be utilized across all branding, physical, and digital media, creating one strong, recognizable brand.
In addition to the base logo, we developed alternative logos to ensure consistency regardless of color restrictions found in various uses.